Privacy Policy (AFIL)

Date Last Updated: 6th November 2025
Entity Brand Name: Advanced Food Intolerance Labs ("AFIL')
Owned by: Max Ascension LLC
Address: 6316 College Blvd, Overland Park, Kansas 66211 USA
Email: orders@advancedfoodintolerancelabs.com
Phone: 913-444-9407

Our Promise to You

At AFIL, your trust is sacred to us.

We started this company because we were tired of people feeling unheard, dismissed, or confused about their own bodies. Everything we build—from our at-home tests to the way we handle your information—is rooted in care, respect, and transparency.

We don’t just protect data; we protect people.
We’re a small, family-run business, not a data giant. And every decision we make—technical or ethical—comes down to one question we all ask ourselves here at AFIL: Would we feel safe if this were our own information? Our customers are real people we speak to every day, not files on a server.

We created AFIL to bring honesty, heart, and human connection back to wellness.
When you trust us with your information—or with a piece of yourself in a small envelope—we know it’s deeply personal.

That’s why every system, every safeguard, and every decision is built to protect what matters most: you..

We operate under internationally recognized frameworks and hold independent third-party certification through a verified third party for:

  • ISO 9001 (Quality Management) — ensuring consistency, traceability, and accountability in every workflow.
  • ISO 27001 (Information Security Management) — governing how we protect, store, and secure your data end-to-end.

These standards are more than badges; they’re proof of our promise to handle your information with care, precision, and integrity.

We don’t sell data. We don’t trade it. We use it only to serve you better.

How We Protect Your Information

Every layer of your data—from payment to wellness results—is encrypted, monitored, and safeguarded under ISO 27001-aligned controls.

  • Encryption: Data is encrypted in transit and at rest using industry-standard AES-256 and TLS 1.2+.
  • Access control: Only limited authorized AFIL team members who’ve completed privacy training and signed strict confidentiality agreements can view customer data.
  • Secure platforms: We use globally recognized platforms such as Shopify for our website and payment processing, HubSpot for our customer communication tool such as email and text, Amazon Web Services (AWS) for wellness test results —each platform meeting SOC 2 or equivalent standards.
  • Continuous improvement: We audit and review our systems quarterly, as part of our ISO 9001 Quality Management System.

What Data We Collect & Why

We collect only what’s necessary to deliver your wellness service and keep you informed.

You provide:

  • Name, email, phone, address
  • Order or voucher code, test type, shipping details
  • Wellness related answers in forms or support messages

We collect automatically:

  • Cookies & analytics (IP address, device type, browser, time on page)
  • Basic advertising insights via Meta (Facebook & Instagram), Google, TikTok, and Klaviyo — to measure performance, not profile you

From your sample:

  • A unique, non-identifiable code assigned when your kit arrives
  • Digital processing data linked securely to your HubSpot record

We never collect DNA, genetic, or medical diagnostic data. We wouldn't know what to do with it. Our services use proprietary, non-diagnostic wellness technology designed to provide general wellness insights only.

Why We Collect It

We collect your information only for reasons that genuinely serve you and support the wellness experience you’ve chosen with us.

  • Fulfill your order and deliver your wellness results — so you receive exactly what you purchased and your results reach you securely.
  • Communicate about sample status or support questions — to keep you informed every step of your journey with us.
  • Maintain accurate business and quality-management records — to fulfill our promise to you and ensure we understand who we’re supporting if you ever reach out for help.
  • Improve our products, processes, and customer experience — to learn where we can do better and how to fix things quickly and thoughtfully.
  • Send educational updates — you may opt out at any time by replying “STOP” to a text message, clicking “unsubscribe” at the bottom of any email, or contacting our customer service team to update your preferences.
  • Comply with legal and tax requirements — because, like every responsible business, we must maintain certain records to meet our tax and legal obligations.

Sample Handling with Care

When your sample reaches our key-coded Kansas facility, it enters a tightly controlled process designed for safety, traceability, and respect.

  1. Secure Entry Facility – Our wellness facility headquarters in Kansas City is accessibly by limited authorized personnel who are under strict NDAs (Non-Disclosure Agreements.)
  2. Logging & Receipt – Each package is opened, its unique sample code is entered into Hubspot, a photo of your sample taken on a locked company iPad and uploaded to your file. Because mailing carriers sometimes vary in how quickly they update tracking information, we capture this photograph as an internal record of receipt. This allows us to provide documented confirmation should you ever request proof of delivery or need to resolve a dispute with your mailing carrier.
  3. System Update – Your account is updated that your sample has been received and your dedicated Care Manager will notify you the same day of its receipt via text.
  4. Processing – Your sample locked in a storage bin and remains sealed while placed in our wellness technicians queue for processing.
  5. Organization & Storage – After scanning, samples are bagged, dated, and alphabetized for quality control. Any possible remaining paper with any personal identifiers is cross-cut shredded the same day.
  6. Short-Term Retention – Processed samples are taken and stored in a locked area inside the facility for up to 30 days. This brief retention period exists solely to allow for reprocessing in the rare event of a technical issue or you report a dissatisfaction, ensuring we can maintain quality and reprocess your wellness results. We strive for "perfection," despite it not existing and we take your satisfaction extremely seriously.
  7. Secure Disposal – After 30 days, samples containing zero identifiable information are collected and destroyed by an authorized waste management company trained in non-biohazardous disposal.

Physical samples are identified only by kit code when destroyed — never by name. No DNA analysis or genetic is performed, again we wouldn't know what to do with it. All test data resides securely in encrypted systems for customer access and support. You may request deletion of your data at any time.

Complaints & Quality

If you ever raise a concern, your dedicated Care Manager will create a ticket the same day.

  • Your query is very often acknowledged by the end of the business day (depending on what time you raised a concerned) and our internal SOPs are to resolve your query within three business days. Where a concern is more complex, it may require a lead manager's involvement, which may take slightly longer (usually up to 7 business days.)

We log technical and quality incidents internally to continually improve our processes under ISO 9001 corrective-action standards.

Your Rights

Wherever you live, you have control over your data.

  • Access – Ask what data we hold about you. (The law allows us up to 45 days to provide you with a copy of your data; however, we always aim to complete requests within 14 business days whenever possible.)
  • Correction – Fix inaccuracies. (We’ll confirm receipt of your request within 5 business days and usually complete updates within 14 business days.)
  • Deletion – Request erasure. (The law allows up to 45 days to complete deletion, but our goal is to finalize it within14–21 business days whenever possible. Once completed, we’ll send written confirmation.)
  • Opt Out – Withdraw marketing consent at anytime. (You can reply “STOP” to a text message, click “unsubscribe” at the bottom of any email, or contact our Care Team to update your preferences at any time.)
  • Data Portability – Receive your data in a structured, machine-readable format. (We aim to deliver this securely within14 business days, though the law allows up to 45 days.)

California Residents
You may opt out of “selling” or “sharing” data for advertising by notifying us via email at clientsupport@myafil.com with “Do Not Sell or Share My Personal Information” from the same email you have used with us.

EU/UK/Canada Residents
You have rights under GDPR and PIPEDA to access, correct, delete, restrict, object to processing, and withdraw consent.
Data Controller: Max Ascension LLC d/b/a Advanced Food Intolerance Labs.
Lawful Basis: Contract performance, legal obligation, legitimate interest, and consent (for marketing).

Data Retention

We keep everything only for as long as it serves you — never longer than it needs to.
Here’s exactly how that looks inside our process:

Physical Hair Samples → Stored securely for 30 days in a locked area inside our key-coded facility,then destroyed by an authorized non-biohazardous waste management company. This brief window allows us to re-evaluate a sample only if there’s ever a technical issue or a customer concern about their results.

Wellness Results Data → Your results stay active in our system for 10 days after delivery, then moved into an encrypted digital “vault.” Only a very limited number of authorized team members — such as your dedicated Care Manager — can access this vault, and only if you ever need your results resent to you in the future.

Unidentifiable Aggregate Wellness Data → Occasionally, we look at overall wellness trends across our entire community to better understand how people are responding to wellness patterns. We may use these non-identifiable insights to show generalized statistics on your wellness results — for example, how your patterns compare to the wider historic wellness community.

Our work is classified under what is known as Complementary and Alternative Medicine (CAM) — the same category as acupuncture, Ayurveda, or homeopathy — and is focused solely on general wellness education, not medical or clinical testing. We never sell or share this data with any outside company, researcher, or clinic, as that would cross over in to medical territory and that is not what AFIL is.

Children & Guardian Consent

Our services may be purchased for minors but only with guardian consent. Minors are classified as those under the age of 18.

We do not knowingly collect data from children without permission and delete unauthorized records promptly.

Cookies & Advertising

Our site uses essential cookies for functionality and limited analytics like most businesses.

We advertise through social media and email to reach those interested in our wellness services. These partners may process anonymous usage data to measure ad performance. Your wellness results or sensitive personal information is never tied to any social media platform.

You can disable cookies, clear your browser, or opt out at any time.

Dispute Resolution

If you ever believe your data has been handled improperly, please know we take this extremely seriously and will act accordingly and quickly to make it right.

Step 1: You can email orders@advancedfoodintolerancelabs.com and state your concern in detail.

Step 2: Personal Review – We’ll review your concern personally and attempt to resolve it as amicably and as soon as possible.

Step 3: If your matter is still unresolved it will be passed to upper management for escalation.

Step 4: If your concern is still not resolved, we will offer mediation to resolve it informally and amicably.

Step 5: At this stage, the matter may proceed to binding arbitration, governed by the laws of the State of Kansas, USA.

We have to include all our steps in our privacy policy, however, our goal is always to reach an outcome that leaves you feeling heard, respected, and confident in how we’ve handled your information.

Your Trust, Our Responsibility

As our company grows, our commitment to your privacy grows with it.

If we ever make meaningful updates — whether to comply with new laws or to serve you better — we’ll always keep you informed.

The most recent revision date at the top shows exactly when our promises were last reviewed.

Fundamentally, at the heart of everything we do is one simple belief — your body already knows what it needs. Our role is to help you listen to it, safely and confidently. Every safeguard, every standard, and every certification we hold exists to protect that trust.

By choosing us, you’re not just sharing information — you’re partnering with a company that sees you as a whole person, not a data point.
We’re honored to walk beside you on your wellness journey and remain committed to earning your trust every single day.

Advanced Food Intolerance Labs (AFIL) A division of Max Ascension LLC
6316 College Blvd, Overland Park, KS 66211 USA
📧 orders@advancedfoodintolerancelabs.com
📞 913-444-9407